Choropleth maps are usually very simple with one variable being shown on geographical locations with different colors or different shades. A variable such as population density or per-capita income is the type of thing represented. In this map, the spending of great britian is represented with a variety of shades of pink, pink being most lavishly spending areas. http://www.neighbourhood.statistics.gov.uk/HTMLDocs/images/BP%2520Maps6_tcm97-50746.jpe
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